Fachverband Medienproduktion e.V.drupa
Media Production Daysdeutsch

Dipl. Wirtsch. Ing. (FH) Gerhard Märtterer, Trusted Advisor for One-to-One Communications

Gerhard Märtterer studied marketing and IT in Stuttgart. He founded AlphaPicture in 2003 and thus pioneered the cloud-based principle of Software-as-a-Service for digital printers. Since 2005, he has been developing prototypes and permanent projects for personalized direct marketing, magazines, catalogs and transpromo with publishers, press manufacturers and software partners. From 2013 to 2018, he transformed the Eversfrank Group from a pure web offset printer to an integrated hybrid printer. Since 2018, Märtterer has been consulting as well as teaching worldwide as "The ONE for One- to-One." In 2020, he founded the ONEtoONE Programmatic Printing platform with the HighText publishing house, which today, together with the trade magazines Druckmarkt and PUBLISHER.ch, are also mouthpieces of the PPA Programmatic Print Alliance. Märtterer founded the PPA together with f:mp. at the beginning of 2022.

Phone: +49 171 4839 598