Fachverband Medienproduktion e.V.drupa
Media Production Daysdeutsch

Programme for day 2 - 23 June 2022


FORUM STADTHALLE (Panel-Lectures)

SLOT 1 – VALUE ADDED PRINTING
SLOT 2 – MARKETING AUTOMATION & PROGRAMMATIC PRINTING
SLOT 3 – SUSTAINABLE MEDIA PRODUCTION


FORUM STADTHALLE (Panel-Vorträge)

10.00 – 10.30 a.m.

IT security in an environment of constantly growing attacksdeutsch

Today more than ever, media service providers are moving in the digital space. Entire business areas require a functioning IT infrastructure.
The security of information is therefore a top priority alongside function. How can I position my company well in this area?
What options exist as proof to my clients?
Prof. Ulf Glende, CEO GLENDE.CONSULTING GmbH & Co. KG
Presenter information


11.30 – 12.00 a.m.

Keine Unterstützung mehr für Type1 PostScript Fonts - was ist zu beachten?deutsch

Kundenstimmen und 3CPDF mit neuer Business Logik gezeigt.
Dirk Simanek, CTO ARTOPTION GmbH
Presenter information


12.00 - 13.00 p.m. - lunch break

13.00 - 13.30 p.m.

Transformation through communicationdeutsch

Transformation of the print industry, transformation of communication forms and channels, Transforming employee expectations, ...
Transformation is always and never ends.
Communication is a central key here:
In order to gain personal experience with 1:n communication, an individual examination is absolutely necessary. Managers become (only in this way) reflected users of digital 1:n communication channels whose mechanisms they understand.
Christian Kaiser, Head of Diversity & Transformation DATEV eG
Presenter information


14.30 - 15.00 p.m.

How DIGILOG do you communicate?deutsch

First results on the DIGILOG survey in cooperation with the student group of the Stuttgart Media University.
Communication and advertising have always taken place analog (printed) and for many years now, of course, increasingly digital (online).
Typically, it is a mix of digital and analog communication (DIGITAL + ANALOG = DIGILOG), which can vary greatly depending on the user.
The aim of this survey is to provide a snapshot of current findings on this mix, sorted by the age of the participating users.
Rüdiger Maaß, CEO, Fachverband Medienproduktion e.V.
Michael Adloff, CEO, Theissen Medien Gruppe GmbH, Monheim, Rhein
Student group of the Hochschule der Medien
Presenter information Rüdiger Maaß
Presenter information Michael Adloff


SLOT 1 – VALUE ADDED PRINTING

10.00 – 10.30 a.m.

Simple, digital, NFC - how the use of near field communication enhances the customer experiencedeutsch

NFC technology offers many opportunities to make your business and your products more digital, more resource-efficient, and thus more sustainable and attractive - for example, for trade show appearances, inventories, or advertising and marketing measures. Because with NFC, a lot of information can be retrieved quickly and easily via scan and the technology can thus be used in many areas of your own company: simply, conveniently, efficiently and sustainably.
Werner Gaulke, Technical Managing Director, NFC21 GmbH
Presenter information


11.30 – 12.00 a.m.

Optimally connected - Industry 4.0 in print finishing deutsch

The topic of Industry 4.0 is everywhere, changing approaches and processes and not even stopping at printed products. Digitization often creates challenges for companies, but it also creates numerous opportunities - and these must be used.
Especially in the printing branch, Industry 4.0 does not simply mean digitization. Networking the entire process chain, from prepress and printing to finishing and logistics, is already possible today. In this presentation, André Röder will explain the possibilities of Industry 4.0 and the Internet of things (IoT) in print finishing based on the example of the Duplo DocuCutter series.
André Röder, Marketing manager / General manager Ing. Fritz Schroeder GmbH & Co. KG
Presenter information


12.00 - 13.00 p.m. - lunch break

13.00 - 13.30 p.m.

Beyond added value. Print in the context of marketing automation and individualized customer journey for digital and video deutsch

Marketing automation and a data-driven, digital and individualized customer approach are key factors in a successful sales and marketing strategy. The Customer Journey, as the customer & sales cycle, sets the tone.
Print as a touchpoint in this journey and embedded in personalized digital and video campaigns and/or in the packaging market definitely has opportunities here.
What role does print play in this constellation? And where does print best play to its strengths?
With intelligent repositioning and a technology-driven approach, print is finding new strength without the dust of yesterday!
Christoph Grunicke, Business Development Channel Manager, XMPie Ltd., A Xerox Company
Presenter information


14.30 - 15.00 p.m.
15.30 - 16.00 p.m.

The new "Value added Printing" - Successful communication with added value deutsch

The aim of "value added printing" is to enable the recipient to use the print product as a "hub" for multichannel information in all media channels, so that the information extension is available. The result is the systematic intensification of communication, expansion of the reach and increase in the impact of the information/advertising message and the increased recall. "Value added printing" is the additional equipment of print products to encourage the user to engage more intensively with the print product.
This additional equipment can have several (also combined) approaches.
Rüdiger Maaß, CEO Fachverband Medienproduktion e.V.
Presenter information


SLOT 2 – MARKETING AUTOMATION &
PROGRAMMATIC PRINTING

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10.00 – 10.30 a.m.
11.30 – 12.00 a.m.

Titel folgt...deutsch

Beschreibung folgt...
Christian Haneke, Innovation & Solutions Manager, Sattler Media Group
Presenter information


12.00 - 13.00 p.m. - lunch break
13.00 - 13.30 p.m.
14.30 - 15.00 p.m.
15.30 - 16.00 p.m.

SLOT 3 – SUSTAINABLE MEDIA PRODUCTION

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10.00 – 10.30 a.m.
11.30 – 12.00 a.m.

Circular Economy & Cradle to Cradle:
Solution approaches for paper, print and mediadeutsch


The Cradle to Cradle Certified® Products Program is currently probably the most hotly debated standard in the paper and printing industry. It is intended to promote safe, circular and responsibly processed materials and products with a holistic approach and to take the big step from a linear to a circular economy.
We will highlight with the presentation participants the benefits but also challenges of Cradle to Cradle certification for the paper, print and media industry. How can certification create added value for customers? Is C2C a solution for compulsory compliance with the Supply Chain Act? And how should we deal with the criticism of C2C certification?
Nicole Brandl, Team leader for office papers and sustainability at Mondi Uncoated Fine Paper, pioneer in the paper industry with the entire brand range of uncoated fine papers from the Mondi Neusiedler mills and Mondi SCP Cradle to Cradle Certified® in the Bronze level.
Ralf Lokay - Eco-printing pioneer and managing director of Umweltdruckerei Lokay e.K., Germany's first print shop to offer C2C-certified print products since 2020
Albin Kälin - Founder and CEO of EPEA Switzerland GmbH, accredited assessor for the Cradle to Cradle Certified® certification.
Referenteninformation Nicole Brandl
Referenteninformation Ralf Lokay
Referenteninformation Albin Kälin


12.00 - 13.00 p.m. - lunch break
13.00 - 13.30 p.m.
14.30 - 15.00 p.m.
15.30 - 16.00 p.m.